Advertising and packaging groups often use Sanson Illustrations to reach consumer related markets. The goals often include showing how products can satisfy the wants and needs of the typical consumer, while simultaneously displaying the product with beauty and appeal. The art created by Sanson Illustrations has helped clients boost market share and increase sales by utilizing intelligent design, color, and light to positively present products to the consumer in a way that communicates, connects, and stands apart from the crowd. This is often accomplished by utilizing various styles from traditional to vector to 3D. Sanson Illustrations has the experience to exploit a variety of mediums to the benefit of their clientele.